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Configuration is broken down into 2 screens

Data collection

In the Data collection screen, you configure how Google Analytics connects to Jira

Google Analytics in Jira & JSM > Configuration Overview • Universal Analytics > gaij-configure-data-collection.png

Continue reading: Configuration - Data Collection

Reporting

In the Reporting screen, you can configure who has permission to see the reports:

Google Analytics in Jira & JSM > Configuration Overview • Universal Analytics > gaij-configure-reporting.png

Continue reading: Configuration - Reporting