Google Analytics 4 migration guide

Migration Timeline

New versions of Google Analytics in Confluence & Google Analytics in Jira were released in March 2023. This allows you to continue using Universal Analytics (UA) alongside Google Analytics 4 (GA4).

As UA data is not compatible with GA4 data, you will not be able to directly compare the 2 types of data, but will be able to see the reports for each separately.

March 2023

  • Released new versions of Google Analytics in Confluence & Google Analytics in Jira which supports both UA and GA4.

    • March 21, 2023 – Release date for Google Analytics in Confluence

    • March 29, 2023 – Release date for Google Analytics in Jira

  • We ask current users of the app to configure the GA4 data collection so that both types of data can be collected at the same time, and you have some time to familiarise yourself with the new reporting.

  • We will provide support, through video tutorials and/or screen sharing to help with the process.

July 1, 2023

  • UA data collection will cease, but GA4 data collection will continue.

  • Access to historic UA reports will remain available until December 2023.

  • Because GA4 has a new data model, you cannot migrate your historical data from GA3 to GA4. Google has enabled historical data to be available on your UA instance until Dec 31, 2023.

  • Archive your UA historical data by exporting it to a data visualisation tool like Tableau or Looker Studio.

December, 2023

  • All screens in Google Analytics in Confluence & Google Analytics in Jira which reference Universal Analytics will be removed from the app.

Note: From March 21, 2023, all new installs will only be allowed to use GA4 in the app – this is so that there is no migration required.

Migration guide for Google Analytics in Jira

This tutorials is not for new users of the app.

It is only for people who were previously using Universal Analytics and now need to move to Google Analytics 4 (GA4).

What’s happening?

Back in March 2023, we released a new version of Google Analytics in Confluence to support Google Analytics 4 (GA4).


Since July 1, 2023, Universal Analytics (UA) no longer collects any further data, so to continue collecting data, you must configure Google Analytics 4 (GA4).

What will I need to do?

The app should have automatically upgrade itself and retained any configuration for UA data collection and reporting permissions, but we recommend that you check both the data collection & reporting permissions tabs in the app configuration just in case.

Upon upgrade, the Configure screen should have 3 tabs:

  • Data Collection GA4 new

  • Data Collection UA legacy only if you have previously configured Universal Analytics in the app

  • Reporting

Setup data collection with GA4

If you have not configured GA4, then data collection will have stopped on July 1st, so it is important to start collecting data with GA4 as soon as possible.

The steps for configuring this are detailed in

Setup Reporting

Having configured data collection with GA4, you can turn on reporting using GA4 by moving to the Reporting tab and select reports to use Google Analytics 4.

At this moment in time, GA4 reporting is normally delayed by 24 hours, so there may not be much to see in the initial few days. You can also select reports to use Universal Analytics, while you build a GA4 data history.

Reporting Permissions

You should check the groups (and group members) which have access to reporting within Confluence because things have changed slightly regarding the need for a Google Analytics account.

Universal Analytics reports

To access Universal Analytics reports within Confluence, the user will still require their own Google Analytics user.

Google Analytics 4 reports

Any user in the permitted groups will have access Google Analytics Reports within Confluence without the need for a Google Analytics account. This is a change from previous behaviour with Universal Analytics.

What else has changed?

With GA4, we’ve revamped the reports substantially with several new features, such as tracking for attachments, search & anonymous users.

Take an in-depth look at the new look and new feature here…

All Universal Analytics reports will however continue to work as before. All new reporting features that we roll out in the coming weeks and months will be for GA4 only.

Future enhancements

We’re also bringing more detail into reporting with the following enhancements slated for release soon:

  • Comment tracking done & reporting forthcoming

  • Real time reporting forthcoming

  • Overview report with demographics, locations etc. forthcoming

We’re always on the lookout to bring greater value to our customers, so would love to hear of any feature requests or enhancements that you’d like to see in the product…

Contact us

We’re here for you. If you have any questions about these changes, please get in touch: